📍 Case Study Title:
Scaling Organic Growth for a Global B2B SaaS Company Across 12 Countries
1. Client Overview
- Industry: B2B SaaS (IT Asset Management)
- Company Size: 2,000+ employees
- Market Reach: Global (Primary markets: US, UK, Germany, Australia, Singapore)
- Website: Confidential
2. Initial SEO Challenges
- Fragmented content across regions.
- Poor international SEO structure (no hreflang, subdirectory mismanagement).
- Flat keyword rankings for high-value software terms.
- Weak internal linking and inconsistent CMS tagging.
- Multiple subdomains are competing with the main domain.
- 90% of traffic from branded search.
3. Enterprise SEO Strategy
🔍 Phase 1: SEO Audit & Roadmap
- Complete an enterprise-level technical SEO audit across 12 regional subfolders.
- Traffic attribution analysis to isolate regional vs. global content gaps.
- Crawl budget analysis for unnecessary indexed pages (~38% removed).
🌐 Phase 2: International SEO Revamp
- Implemented hreflang and canonical tags.
- Consolidated 4 competing subdomains into a unified site architecture.
- Created a centralised multilingual sitemap.
🧠 Phase 3: Content & Authority Strategy
- Created 40+ pillar pages focused on high-volume, high-intent SaaS keywords.
- Launched a quarterly content calendar focused on industry pain points.
- Executed digital PR campaigns targeting tech industry publications.
🔗 Phase 4: Internal Link Optimization
- Developed an automated internal linking system for 10,000+ product pages.
- Deployed AI-driven suggestions in CMS to enhance content discoverability.
📈 Phase 5: Ongoing Optimization
- Monthly log file analysis to track crawl efficiency.
- Schema implementation (FAQ, How-To, Product, Breadcrumb).
- Performance reporting is tied to SQL-based dashboards.
4. Results (Over 12 Months)
| Metric | Before | After | Change |
| Organic Traffic (Global) | 1.2M/mo | 2.85M/mo | +137% |
| Non-Branded Click Share | 10% | 62% | +520% |
| Keyword Rankings (Top 3) | 1,135 | 3,785 | +233% |
| Conversions from SEO | 3,200/mo | 9,000+/mo | +181% |
| Indexed Pages | 185,000 | 78,000 | -57% |
| Crawl Budget Efficiency | 42% wasted | 11% wasted | +400% gain |
5. Key Takeaways
- Enterprise SEO is as much about operations and governance as it is about rankings.
- Aligning global stakeholders and using scalable processes (automated linking, structured content, translation governance) was critical.
- Technical fixes unlocked the crawl budget and reduced internal competition.
- Investing in SEO-specific analytics pipelines paid off for accurate performance tracking.
6. Tools Used
- Crawl & Tech: Screaming Frog, Sitebulb, DeepCrawl
- Analytics: Google BigQuery, Looker Studio, Adobe Analytics
- Content & AI: MarketMuse, Surfer SEO, Clearscope
- Monitoring: Google Search Console, Ahrefs, Botify
- Localization: Weglot, Smartling, Semrush for regional insights