Here’s a sample portfolio entry for Dental SEO services that you can use to showcase your expertis
Dental SEO Portfolio
Client Name: [LA Dental Clinic]
Location: [USA]
Website: [https://ladentalclinic.com/]
Project Overview
The client, a well-established dental practice in [City, State], sought to improve their online presence and attract more local patients. Their website was not ranking for essential dental keywords, resulting in a low number of organic leads. Our goal was to increase their visibility in local search results, optimize their site for better user experience, and implement a long-term content strategy to drive more organic traffic.
Objectives
1. Increase Organic Traffic: Grow the practice’s local organic traffic by ranking higher for targeted dental keywords.
2. Boost Local Visibility: Improve visibility on Google Maps and local search to attract nearby patients.
3. Lead Generation: Increase the number of contact form submissions and appointment bookings through organic search traffic.
SEO Strategy
1. Keyword Research
Identified high-value keywords relevant to dental services such as “dentist in [City],” “teeth whitening [City],” and “emergency dental care.” Additionally, we used patient-focused queries like “best dentist for kids” and “how to get rid of a toothache” to capture broader search intent.
2. On-Page Optimization
– Page Titles & Meta Descriptions: Crafted SEO-friendly and engaging titles and meta descriptions to improve click-through rates.
– Content Revamp: Optimized service pages (e.g., dental implants, root canal therapy, cosmetic dentistry) to be comprehensive, informative, and keyword-optimized.
– Image Optimization: Compressed images and added alt tags to improve page load speed and accessibility.
– Schema Markup: Implemented structured data for local business and service types, increasing visibility in rich snippets.
3. Local SEO
– Google Business Profile Optimization: Optimized the client’s Google Business Profile by adding keywords, updating business information, and uploading high-quality images.
– Citation Building: Created consistent listings across major online directories, ensuring name, address, and phone number (NAP) consistency.
– Local Backlinks: Secured backlinks from local websites, directories, and relevant dental industry sites to strengthen domain authority.
4. Content Strategy
– Blog Content: Published articles targeting common dental questions and treatments (e.g., “5 Tips for Choosing the Best Dentist in [City]” and “What to Expect During a Root Canal”).
– Service Page Updates: Added FAQs and patient testimonials to each service page to address common patient questions and build trust.
– Seasonal Campaigns: Created content around seasonal promotions (e.g., “Back-to-School Dental Checkups”) to attract new patients.
5. Technical SEO
– Site Speed Optimization: Improved page loading times through caching, image compression, and minifying CSS and JavaScript.
– Mobile Optimization: Ensured that the website was fully responsive and user-friendly on all devices.
– SSL & Security: Implemented SSL to secure patient data and enhance rankings.
Results
| Metric | Baseline | 6 Months Post-Optimization | 12 Months Post-Optimization |
|—————————|————|—————————-|—————————–|
| Organic Traffic | +35% | +75% | +130% |
| Google Maps Rankings | 5th | 2nd | 1st |
| Keywords in Top 10 | 3 | 15 | 30 |
| Conversion Rate | +20% | +45% | +60% |
| Contact Form Submissions | +50% | +110% | +200% |
Client Testimonial
> “Since partnering with [Your SEO Agency Name], we’ve seen a significant uptick in new patients finding us online. The team’s in-depth understanding of dental SEO has truly helped us stand out in local searches. We’re now the top choice for many looking for a dentist in our area!”
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Conclusion: Our Dental SEO strategy, which combined local SEO, content marketing, and technical optimization, successfully helped [Dental Practice Name] reach new heights in local search visibility, attracting a steady flow of new patients and significantly improving their bottom line.