In order to build an impressive On-Page SEO portfolio, you need to demonstrate that you are an expert at increasing a website’s exposure in search engines. Display your skills in on-page SEO—keyword research, content optimisation, user experience enhancements, technical SEO, analytics, and more—in your portfolio.
Your On-Page SEO portfolio should be organised like this:
1. Introduction & Overview: – Personal Bio: A short summary of who you are and what you can do with On-Page SEO for a living.
So, what exactly is on-page SEO? An easy-to-understand definition of on-page SEO (improving ranks through modifying text, HTML, internal linking, etc.) for prospective clients or employers.
– The purpose of the portfolio: Whether it’s to showcase client work, personal projects, or examples from your sector, be sure to mention the objective of your portfolio.
Important Abilities:
Among the most important On-Page SEO abilities are:
Keyword Research: Utilising resources such as SEMrush, Google Keyword Planner, Ahrefs, and others.
Make sure your articles and landing pages are search engine optimisation (SEO) friendly.
The optimisation of titles and meta descriptions entails creating catchy and pertinent titles and descriptions.
– Internal Linking: Building a strong system of internal links to enhance site navigation and search engine optimisation.
2. URL Structure: Search Engine Optimisation of URLs.
Websites need to be mobile-friendly in order to rank well, which is why mobile optimisation is so vital.
Page Load Speed: Boosting site performance and search engine rankings by making it faster to load pages.
– Implementing Structured Data: Making structured data more accessible to search engines.
– Image Optimisation makes sure that photos are optimised for search engines in terms of size, alt text, and file names.
– Basic Technical SEO: Dealing with canonical tags, 404 problems, redirects, etc.
3. Research and Development for Clients: – Example 1: Website Redesign and On-Page SEO Optimisation – Highlight: Provide an overview of the website’s performance metrics and the on-page SEO approach you used.
– Most Important Things Done: – Investigated potential keywords and included them in the content, headers, and titles.
– Meta descriptions and URLs that are optimised.
– Site structure and internal links have been improved.
– Rich snippet schema markup has been added.
Outcome: Disclose the effect on free-form visitors, search engine ranks, or sales.
Case Study 2: E-Commerce Store Content Optimisation
Problems with optimising product pages should be explained in the Overview section.
Most Important Steps Used:
– Titles, descriptions, and alt text for images have been optimised.
– Supplemental product links have been enhanced.
– Product schema now has structured data.
Product exposure, user engagement, and revenue all saw increases as a result.
Study 3: Optimising Blog Posts
Overview: Explain how to improve the on-page SEO of a blog.
Most Important Steps Used:
– Evaluated several long-tail keywords and optimised each post accordingly.
Multimedia (photos, videos) and search engine optimisation (SEO) enhancements to content.
– Designed a system of internal links to facilitate easier site navigation.
• Outcome: There is an uptick in mention traffic and content rankings.
4. Process and Strategy: – Keyword Research: Outline the resources (such as Google Keyword Planner, Ahrefs, SEMrush, etc.) and techniques that you employ to do keyword research.
– material Optimisation: The process of making sure material is interesting, useful, and packed with keywords.
Here we go with the On-Page Analysis! Let’s talk about how you use tools like Yoast, Screaming Frog, or Google Search Console to examine a page’s on-page SEO performance.
– User Experience (UX): Describe how you improve site structure, call-to-actions, content readability, and other aspects of user experience to contribute to on-page SEO.
– Tracking and Adjusting: The process of utilising analytics tools like Google Analytics and Google Search Console to monitor SEO performance and make necessary modifications.
5. Apps You Utilise: – Google Analytics: For monitoring how well your website is doing.
Use Google Search Console to track your site’s visibility in search results and make adjustments as needed.
Ahrefs: used for researching keywords and analysing backlinks.
Use SEMrush to study your competitors and find keywords.
– Moz: To gain insights about on-page optimisation.
A website audit for technical SEO concerns can be conducted using Screaming Frog.
– Yoast SEO (WordPress): For optimising pages within your site.
• GTMetrix: For analysing the performance and speed of your site.
6. Examples of the Before and After:
Compare the work you did before and after optimisation using screenshots. A product page both before and after title tag and meta description optimisation is an example of this.
– A comparison of a blog post’s structure and keyword optimisation before and after the changes were made.
7. Client Feedback and Testimonials:
Put your on-page SEO skills on display by including references from satisfied customers or coworkers.
As an illustration: We saw a dramatic increase in both organic search traffic and user engagement after partnering with [Your Name]. Our organic traffic increased by 30% in just three months!
In the eighth section, “Results and Metrics”, you should detail the observable outcomes of your efforts.
“Organic traffic increased by 40% after on-page SEO optimisations.” —Traffic Increase.
“Ranked 10+ target keywords on the first page of Google.” — Keyword Rankings.
An increase of 25% in conversions was the outcome of optimising the landing pages.
9. In summary: – Restate your worth in relation to on-page SEO.
– Inviting clients to get in touch with you for additional information or consultations should be your primary call to action (CTA).
10. Contact Information: – Make it easy for prospective employers or clients to get in touch with you by including your email, phone number, LinkedIn profile, and any other relevant details.
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Use this template to put together an impressive on-page SEO portfolio that showcases your skills, methodology, and the real results you can bring to clients. Would you like to focus on a certain area, or do you require additional clarification?